These placements typically get a low CTR and don't show to be all that effective when evaluating on a last click model despite it being able to eat up lots of impressions. However I think if we incorporate elements from an MMM and run linear regression with the other marketing campaigns that are live, we can derive what the impact is. It may be redundant with some of the other MMM-based courses, but I think it can further build domain expertise and find other use cases to run MMM adjacent analysis.